Ian Katz guardian.co.uk, Sunday 15 April 2012 13.07 EDT
The principles of openness and universal access that underpinned the creation of the internet three decades ago are under greater threat than ever, according to Google co-founder Sergey Brin.
In an interview with the Guardian, Brin warned there were "very powerful forces that have lined up against the open internet on all sides and around the world". "I am more worried than I have been in the past," he said. "It's scary."
The threat to the freedom of the internet comes, he claims, from a combination of governments increasingly trying to control access and communication by their citizens, the entertainment industry's attempts to crack down on piracy, and the rise of "restrictive" walled gardens such as Facebook and Apple, which tightly control what software can be released on their platforms.
The 38-year-old billionaire, whose family fled antisemitism in the Soviet Union, was widely regarded as having been the driving force behind Google's partial pullout from China in 2010 over concerns about censorship and cyber-attacks. He said five years ago he did not believe China or any country could effectively restrict the internet for long, but now says he has been proven wrong. "I thought there was no way to put the genie back in the bottle, but now it seems in certain areas the genie has been put back in the bottle," he said.
He said he was most concerned by the efforts of countries such as China, Saudi Arabia and Iran to censor and restrict use of the internet, but warned that the rise of Facebook and Apple, which have their own proprietary platforms and control access to their users, risked stifling innovation and balkanising the web.
"There's a lot to be lost," he said. "For example, all the information in apps – that data is not crawlable by web crawlers. You can't search it."
Brin's criticism of Facebook is likely to be controversial, with the social network approaching an estimated $100bn (£64bn) flotation. Google's upstart rival has seen explosive growth: it has signed up half of Americans with computer access and more than 800 million members worldwide.
Brin said he and co-founder Larry Page would not have been able to create Google if the internet was dominated by Facebook. "You have to play by their rules, which are really restrictive," he said. "The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation."
He criticised Facebook for not making it easy for users to switch their data to other services. "Facebook has been sucking down Gmail contacts for many years," he said.
Brin's comments come on the first day of a week-long Guardian investigation of the intensifying battle for control of the internet being fought across the globe between governments, companies, military strategists, activists and hackers.
From the attempts made by Hollywood to push through legislation allowing pirate websites to be shut down, to the British government's plans to monitor social media and web use, the ethos of openness championed by the pioneers of the internet and worldwide web is being challenged on a number of fronts.
In China, which now has more internet users than any other country, the government recently introduced new "real identity" rules in a bid to tame the boisterous microblogging scene. In Russia, there are powerful calls to rein in a blogosphere blamed for fomenting a wave of anti-Vladimir Putin protests. It has been reported that Iran is planning to introduce a sealed "national internet" from this summer.
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