Excerpt from Supermarket NewsThere's good reason why Publix has more than 1.6 million Facebook fans. Compared with some retailers that touch base on social media here and there, Publix posts virtually every day — sometimes several times a day — with polls, recipes, new product announcements, store openings, savings and more.
And interest is quickly growing in an offshoot to Publix’s traditional page: a career-oriented Facebook page. Currently followed by more than 6,500 people, the page includes job openings; associate profiles and testimonials; live chats with recruiters; and recruiter profiles and career-advice blogs.
“With our traditional Facebook page, we found that customers are our potential job seekers,” said Brous. “We wanted to provide customized content to potential associates and answer their questions about Publix as a place of employment.”
Publix is a model example of a company that knows how to use social media to its benefit, said Brad Nix, co-founder and chief strategy officer of Black Pearl Intelligence, San Antonio.
“Someone inside the organization understands how social media works,” said Nix.
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